Marketing Declassified

Comprehensive Property Services – Home Improvement Company in Columbia, SC

Watch the video below and I’ll show you 3 things you can do yourself to improve your digital marketing and grow your business.

Comprehensive Property Services in Columbia, SC looks to have a great business!

They told me they¬†have been in business since 1991, work 7 days a week and are “crushing it”. ¬†Freakin’ awesome!!! ¬†It is a great accomplishment. ¬†This is the exact type of customer we look for… if they are ready to GROW! ¬†IF!!!

Comment below if you have any questions or want to add to this conversation.

I went through the website and here is what I think.  First off, I think it looks great.  Clean and easy to navigate.  There are a few things that might help out though.

Quick Wins:

  • Make the phone number “clickable”. ¬†It looks very nice on the phone but make it as easy as possible for a mobile user (60% or more of the users) to call you
  • Add more content – you only list one service. ¬†List them all and talk about them in more detail
  • Build up your Google My Business page. ¬†There are only 2 photos. ¬†Add lots more. ¬†Add posts. ¬†Add descriptions etc.

Longer Term Marketing Strategy for the Home Improvement Contractors:

  • Continue adding content to your website
  • Claim your Yelp page. ¬†Yelp will show up in the search engine, make sure you have all your information in there. ¬†Note: ¬†They will bug the shit out of you to advertise with them. ¬†Do it if you want but you don’t have to! ¬†Just say no. ūüôā
  • Claim any other social or directory page you can. ¬†These help you rank in the maps.
  • Earn more links. ¬†Links are still the lifeblood of ranking your site. ¬†You have zero and you get zero traffic. ¬†You must go looking for places to link back to you. ¬†Provide helpful information to forums or blogs and they usually allow for a link back. ¬†These are hard to get and take time but they are a MUST.

Spread the word on more of the services you offer like drain cleaning, plumbing, home improvement, home repairs, home maintenance and any other service you provide.

We reviewed some of your competitors and hopefully you’ll see how much of the business they are getting and you are not.

Competitors like:

Aero Plumbing, Superior Plumbing and Gas, Wise Guys Home Improvement

There are other cities close to Columbia that you can start to gain business in too if you’re ready. ¬†Cities like
New Dublin, SC
Waverly, SC
Belleview, SC
Elmwood, SC
Wales Garden, SC
Allen Benedict Court, SC
Butchertown, SC
Olympia, SC
Shandon, SC
Forest Hills, SC
Melrose Heights, SC
Saxton Homes, SC
Park Place West, SC
Booker Washington Heights, SC
Colonial Heights, SC
Riverbanks, SC
Saluda River Estates, SC

If you are wanting more these are just a few things you can do to grab more business.

[thrive_text_block color=”red” headline=”Want More Info?”]

Just leave a comment below with any questions you have.

We provide website design, search engine optimization (SEO), lead generation services and other online marketing services.  Our fees vary depending on how much you want to dominate.  You can see our prices for SEO, Design, Lead Generation.

If you’ve liked what you have seen and want to talk more you can start by filling our our Discovery Form so I can get more of an idea of what you want and what results you are looking for.[/thrive_text_block]

Marketing Declassified

McCrave Construction Smithtown, NY Home Remodeling Contractor

Watch the video below and I’ll show you 4 mistakes you’re making with your website. ¬†These mistakes are easily correctible and would possibly earn you much more business by getting found more on Google searches by people looking for your services.

Comment below with any questions.

Your website is extremely basic. ¬†You do beautiful work and should be highlighting most jobs that you do. ¬†You look to be a very high end contractor but your website, with all due respect, is about as low end as it gets. ¬†“You can’t expect more if you don’t do more”.

Quick Wins To Fix The 4 Errors:

  1. Photos and videos should be all over your website.  High quality photos.
  2. Write more content about each service, project, location served
  3. Get mobile! ¬†Google announced long ago that websites that were mobile optimized would get a boost over those that were not, meaning those sites that aren’t mobile optimized would not be shown very often. ¬†Yours is not mobile optimized!
  4. You must claim your Google My Business page to get shown in the maps section on searches.  We are coming out with a video series on step by step Google My Business optimization.  Comment below if you want to know when its ready.

Long Term Marketing Strategy For Home Improvement Contractor:

  • Continue adding photos and videos
  • Engage with your audience on social media
  • Build a brand broadcasting system and connect your new blog to it so you can save a ton of time by posting on your site then syndicating it out to your branded social profiles automatically.
  • Gain new links to your site by asking for them, commenting on blogs, participating in forums, creating listings on social networks and directories.
  • Once these are done you can get more powerful links through our SEO plans if needed.

General Contracting Services and Home Remodeling Company McCrave Construction Corp. of Smithtown, New York

Contracting Services provided:

General Contractor
Extensions & Additions
Master Suites
Kitchen Remodeling
Bath Remodeling
Basement Remodeling
Interior & Exterior Millwork
Custom Cabinetry
Green Building

Locations Served:

Smithtown, New York
Long Island, NY
Hauppauge, NY
Nesconset, NY
Saint James, NY
Kings Park, NY
Lake Ronkonkoma, NY
Lake Grove, NY
Central Islip, NY
Commack, NY
Centereach, NY
Ronkonkoma, NY
Brentwood, NY
Stony Brook, NY
East Northport, NY
Holbrook, NY
Elwood, NY

Home Improvement Contractor Competitors Analyzed:

Callahan Construction Inc.
777 Meadow Rd
Smithtown, NY

Preferred Remodeling & Construction
70 Laurel Dr.
Smithtown, NY 11787

Contractor Marketing and SEO Report for:

McCrave Construction Corp.
51 Ridge Road
Smithtown, NY 11787
(631) 360-0278

Video Audit Provided by:

Pat Cherubini
Director, missionCLASSIFIED

[thrive_text_block color=”red” headline=”Want More Info?”]

Just leave a comment below with any questions you have.

We provide website design, search engine optimization (SEO), lead generation services and other online marketing services.  Our fees vary depending on how much you want to dominate.  You can see our prices for SEO, Design, Lead Generation.

If you’ve liked what you have seen and want to talk more you can start by filling our our Discovery Form so I can get more of an idea of what you want and what results you are looking for.[/thrive_text_block]

Marketing Declassified

Residential Improvements Inc. Window Replacement Contractor. Albany, NY

Watch this video and I’ll show you 2 things that are hurting your home improvement marketing efforts.

Easy Victories:

  1. Get control of your reviews.  You need more great reviews on your Google My Business Page.  Respond honestly to your poor reviews and fix what you can.  People believe what they read so make sure you are professional and own up to mistakes if you have to.
  2. Get more trustworthy links to your website.  This can be done by asking friends, customers and people in your network to post links on their sites or social pages about your site.  Comments on blogs and forums can help too.

Longer Term Strategies:

  • Continue to ask for reviews. ¬†Most people won’t leave a good review unless you ask for one, but they’ll post a bad review at the first sign of their displeasure.
  • Keep releasing more content on your news blog.
  • Syndicate all content through a branded social network that you have. ¬†i.e. Pinterest, Instagram, Facebook, LinkedIn, etc…

Be on the lookout for our new course that will teach you how to do all of this yourself.

Join our Facebook group to ask questions and learn how to do some of this on your own.

Window Replacement Contractor in Albany, NY, Residential Improvements Inc.

Home Improvement Services Offered:

Replacement Windows
Double Hung Windows
Slider Windows
Casement Windows
Bay Windows
Bow Windows
Garden Windows
Picture Windows
Replacement Doors
Storm Doors
Entry Doors
Patio Doors
Vinyl Siding
Gutter Protection

Locations Served:

Glens Falls

Competitors Analyzed:

693 South Pearl Street
Albany, NY 12202

Comfort Windows
27 Warehouse Row
Albany, NY 12205

Window World of Capital District
1240 Central Avenue
Albany, NY 12205

Window Depot of Albany NY
71 Oliver St.
Cohoes, NY 12047

If you have any questions you can comment below.  Online marketing for the Home Improvement and contractor industry.

Marketing Declassified

Ron Johns Construction Cincinnati Ohio Home Remodeling Contractor

Marketing Declassified project for Ron Johns Construction LLC located in Ft. Wright, Kentucky right across the river from Cincinnati, Oh.

Watch this video and I’ll show you several reasons you aren’t ranking well in Google and why your competitors are.


Easy Wins:

  • Make sure the site is easily readable on the mobile phone. ¬†It is mobile friendly but it is very hard to read and it should be much easier to find the phone number and contact information
  • Increase the use of social networks to share your posts and build more citations on local directory sites. ¬†Find out which sites your competitors are listed on and go after free listings for yourself
  • Improve your Google My Business Page by adding photos and more description. ¬†Also, add more categories.

Longer Term Fixes:

  • More content – There is very little relevant content on the site. ¬†Look into adding a blog and continually add relevant content including photos and videos
  • Increase the number of links pointing back to your site. ¬†Many ways to do this but start with asking friends with websites to link to you, put it on all social sites, directory sites, press releases, sponsor local sports teams, post on other blogs, forums etc.

Be on the lookout for our new course that will teach you how to do all of this yourself.  Or, join our Facebook group to ask questions and learn how to do some of this on your own.

Home Remodeling in Cincinnati, Oh by Ron Johns Construction



Services Offered:

  • General Contractor
  • Kitchen Remodeling
  • Home Remodeling
  • Bath Remodeling
  • Room Additions
  • Basement Remodeling
  • Decks
  • Patios
  • Siding
  • Brick work
  • Roofing
  • Windows
  • Fire Damage Repair
  • Water Damage Repair
  • Storm Damage Repair
  • Flood Damage Repair


Competitors Evaluated:

  • Construction Solutions LLC
    3151 Madison Rd
    Cincinnati, OH 45209
  • Kessler Construction & Remodeling
    3926 Colerain Ave
    Cincinnati, OH 45223
  • Lou Vaughn Remodeling
    250 East 5th Street, Suite 1501
    Cincinnati, Ohio 45202
  • Neal’s Design Remodel
    7770 East Kemper Rd
    Cincinnati, OH 45249


Locations Served:

  • Cincinnati
  • Ft. Wright, Ky
  • Kentucky
  • Indiana
  • Ohio


Marketing Declassified

E&W Contracting Erie, PA Home Improvement Contractor

See how Erie, PA home improvement contractor E&W Contracting can change a few small thing on their website and in their marketing to bring in lots more business.

Fast Fix:

  1. Get listed on Google My Business (join our Free Facebook group to learn how:
  2. Fix mobile template
  3. Write better, more and unique content for every page and service you offer
  4. Get links


  • Roofing
  • gutters
  • siding
  • janitorial
  • decks
  • patios
  • windows
  • fencing
  • remodeling
  • kitchens
  • baths

This blog post was written to show how to accomplish some simple online marketing for home improvement contractors.

Marketing Declassified

Rick Horn Construction – Pittsburgh Remodeling Contractor

Here is my [marketing declassified] breakdown of Pittsburgh remodeling contractor, Rick Horn Construction.

Watch this video and I’ll show you exactly why you aren’t ranking well. ¬†It’s a big error!

Its been happening since December 2010.  My guess is this alone might have cost you major $$$. (see update below)

Easy Wins:

  1. Fix the problem with the website not indexing.  May be the robots.txt file or the search engine visibility setting in the WordPress admin
  2. Claim and optimize your Google My Business Page so your business will show up in the maps
  3. Write more content.  At least a page for every service and location that you serve

Longer Range Fixes:

  • Build out your social ring of trust so you can post pictures and posts about your projects and news
  • Get more links. ¬†Google ranks by how many links point to you, (one of many ranking factors), you have none


UPDATE: ¬†After I made this video, I found another site that looks more current ( ¬†My opinion is you can never have too many sites! ¬†Much more content but it too isn’t getting much traffic, as in zero. ¬†It doesn’t really rank for anything but it did have a Google My Business page for maps. ¬†

The reasons for this one are the fact that most of the content is copied from other sites.  More content is good but only if its unique and relevant.  See Google Duplicate Content Penalty.

The other main thing this site is missing are links.  Sites generally get ranked by the content and the links.  You only have one good link coming in to this site.  You can get more by simply asking for them from other businesses or friends with websites, press releases, blogs, forums, or other sites.  Some are better than others but work on getting a couple a week and watch what happens!  

If you want more information specific to this site or any other you have you can get that here:


Remodeling Services Offered In And Around Pittsburgh, PA:

Serving Allegheny, Southern Butler and Eastern Beaver Counties


  • New Construction and remodeling.
  • Pittsburgh Remodeling Contractor

Architectural designers on staff to assist you. Individualized computer aided visuals.

We take great pride in providing you with the finest quality and service available.

Our specialities include, but are not limited to:

  • Additions
  • Kitchens
  • Baths
  • Windows and Door Replacement

Nearby Cities:

Dormont, PA
Brentwood, PA
Wilkinsburg, PA
Munhall, PA
Swissvale, PA
Mount Lebanon, PA
Baldwin, PA
Neville Township, PA
Bethel Park, PA
West Mifflin, PA North Versailles, PA
Franklin Park, PA
Plum, PA
Lower Burrell, PA
New Kensington, PA


Rick Horn Construction
933 Stanton Ave.
Pittsburgh, PA 15209

Pittsburgh, PA Remodeling

This website is in need of a new website or at least a little help.  Our sister company can help out if needed.  To see their portfolio go to:

Marketing Declassified

Ark Water Systems in Carrollton, Ohio – Water Softener Services

Here is the [marketing declassified] video review for Ark Water Systems, a Water Service and Water Softener Service provider located in Carrollton, Ohio.

Easy Fixes To Increase Your Water Softener Business:

More content pertaining to your services and locations like:

  • Water softener service
  • water softener installation
  • bottled water delivery
  • water filtration
  • Dura Cube Water Softener Salt
  • Spring Water
  • water cooler rentals and sales

Water Softener Competitors:

  • Clear Water Systems
  • Kinetico
  • Culligan

Nearby Cities To Market To:

New Philadelphia, OH
Louisville, OH
Dover, OH
Canton, OH
Alliance, OH Salem, OH
North Canton, OH
East Liverpool, OH
Steubenville, OH
Massillon, OH Weirton, WV
Green, OH
Portage Lakes, OH
Boardman, OH
Wheeling, WV